I tried postcard marketing for my newsletter — Here's what happened

One of the things I've been adamant about with my Bending Pink Steel project is that I want the growth mechanisms to match the intent. Aka, I want to market in ways that are good for mental health — and stay away from strategies that are not, like social media.

This is a really cool idea in theory, but terribly hard to execute on in the real world (as we'll see once I share some numbers below).

I still believe in this method. I think the quality and kind of reader I'll get from taking the "hard way" will pay off in the long run and fuel the kind of word-of-mouth momentum you don't find much of these days (because we all rely so heavily on algorithms to show us what's worth paying attention to).

This month I want to share a behind-the-scenes look at one experiment I tried towards this end: postcard marketing.