What is a gap? (3 ways to find opportunities other people miss)
Okay, I put off writing this post for far too long because I kept wanting to make it more complex than it needed to be.
A big part of my role in SEO and marketing was finding untapped opportunities, specifically in the content space. I love it. It’s like a treasure hunt with an Excel sheet.
Over time, as I built this muscle, I started to recognize patterns in the types of gaps I would find.
All that being said, I 100% expect that there are more than the 3 I’m going to provide you with today. I’ve been an avid reader of sites like gaps.com and I even purchased two resources (https://internetpipes.com/ and https://www.ideationbootcamp.co/) to help me unravel more of the best gap-finding techniques.
But the more I leaned into those resources, the more confused I felt. It felt like I was trying to cook with ingredients I didn’t know and hadn’t tasted – so I had no idea if the dish was going to be edible.
This is what I meant when I said I was making it more complex than it needed to be.
Instead, for this post, I’m only sharing what I know works – from experience – and what my gut tells me will be useful to the few people who read this.